Matthew Dumsday is Insafe’s National Trade Sales Manager and has an impressive career spanning over 25 years in the security products industry, the last two and a half of which have been with Insafe.
Matt is responsible for Insafe’s Trade Division which includes all the sales and other commercial activities involving our valued Trade customers. This is a varied role but includes meeting existing and potential customers, presenting new and exciting products and constructing tailor-made marketing initiatives for our Trade Partners.
Matt credits the success the Insafe Trade Division has enjoyed in recent years as largely due to our appreciation of the value that Locksmiths offer and their importance, often in local communities. “We understand that a locksmith can offer advice to their customers that often cannot be obtained over the telephone or online. A locksmith’s retail showroom gives both residential and commercial customers the opportunity to see and touch a variety of safes and other products and often ensures the correct product is purchased to provide the security that is required. This is why we developed our ‘Premium Partner’ scheme with the sole objective of supporting these locksmiths”.
On the best thing about working at Insafe, Matt says, “My favourite part about working at Insafe is seeing a new Trade customer quickly develop into a true, long-term Partner. Many locksmiths contact us just to have an initial chat. However, when they see the products and sometimes more importantly the service that we can offer, they quickly become not only business Partners but also friends. It is really rewarding to start selling safes to a new customer and six months later we are working jointly with them on a new project for over 100 safes with installation! It really is a pleasure visiting and supporting UK locksmiths!”.
When he’s not working you can find Matt enjoying his favourite pastime which is spending time with his wife and two children. He is also involved with youth football and runs his local club in St Albans, which he describes as a “challenging but rewarding role!”.